Think of the millions of people that use public transport on a daily basis. If you are one of those commuters think back to when you last used public transport, what advertisements did you see that were memorable?
When you commute daily on public transport you are subject to the same things day in, day out. I'm sure a fresh new and exciting advertisement each day would at least grab your attention away from the dull traffic. Instead we seem subject to the same poster, billboard and flyer ads for weeks, sometimes months!
I for one feel adverts on trains, buses etc should be updated more regularly to engage the audiences interest. Some of the best forms of advertising available now are digital, these ads change not just daily but in minutes. Keeping it fresh and original is what advertising is all about.
Everyone has had that really long journey on a train at some point and I'm sure you remember the scenery?... No? That's because more often than not its just the same old field and it's very repetitive, very repetitive, very repetitive. Ambient advertising can change all that! The surprise factor can be key to engaging the audiences interest and ambient ads would stand out on that long and repetitive journey. They would be remembered as the one highlight to your journey and next time you see that ad, brand or product being advertised it will already be in your mind.
Less this...
More THIS...
I feel advertising agencies have yet to really exploit all the opportunities of advertising on public transport. I believe once the advertising industry taps into this market of commuters and public transport users, there will be a significant difference in customer buying behaviour. It would definitely brighten up my day!
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