The Force of Yoda

I'm sure everyone has seen at least one of these ads by now...

The Vodafone adverts staring Yoda have taken over our screens in the last few months, but what is the message? The slogan 'Power To You' seems to be portraying the fact that YOU can have the power by connecting with Vodafone. The ads are relating the power you will have in your hands with a Vodafone mobile to the power (The Force) Yoda has as a fictional character in Star Wars.

I think the campaign is a bit 'try-hard' from Vodafone, I think they needed help, but they have been doing this for years; They have always used endorsements as a key part of their advertising. The main negative with adopting this theme is that they are decreasing their target market. What about the audience that hated Star Wars? They will switch off as soon as they see little green Yoda.



When Vodafone sponsored Manchester United Football Club and used them in their advertising campaigns back in the year 2000, again they were lowering their market instantly. Think of all the football fans out there that dislike Man Utd, that's a huge chunk of the potential market lost already.

I don't think the Yoda campaign is all bad though...

After all I wouldn't be writing this post if the ads had not grabbed my attention. The ad definitely gets people talking and Yoda is a very memorable character, he just won't be convincing me to switch to Vodafone anytime soon.